Rewards, expiry and what happens when a card fills

The interesting moment in a loyalty program is the last stamp. Here is exactly what happens.

When the card fills

1. 1
   The card is completed

   It stops taking stamps and moves into the guest's history.

2. 2
   A reward is issued

   With its own short code, visible on the guest's phone straight away.

3. 3
   A fresh card starts

   Empty, so the next visit already counts. Nobody has to ask for a new card.

Redeeming

The guest shows their code at the till, your staff open the scan screen, and the reward is there next to their card. Press redeem when you hand it over. It is marked used, at that location, by that member of staff.

Expiry

If you set a lifetime for rewards, the guest sees the date on the reward from the moment it is issued and a reminder reaches them as it approaches. An expired reward cannot be redeemed.

Several rewards at once

A guest can hold more than one unredeemed reward — someone who comes in every day will. Each is separate and redeemed on its own.

Reading the numbers

• Cards started tells you whether people are joining — that is a marketing number.
• Cards completed tells you whether the promise is reachable — that is a design number.
• Rewards redeemed against rewards issued tells you whether your reward is actually wanted.
• Stamps per week per location tells you whether your staff are asking.