See where your bookings come from (UTM tags)

Every guest who follows a link to your TapTime page, your menu or your booking widget carries its campaign with them: the UTM tags in the link, the click id Google, Meta, Microsoft or TikTok add to ad clicks, and the website they came from. TapTime keeps it with the booking, the order or the menu view that follows — so you can see which posts, ads and partners actually fill tables.

Tag your links

Add UTM parameters to any link to your page, for example: https://tapti.me/your-venue?utm_source=instagram&utm_medium=social&utm_campaign=summer_terrace

Ad clicks need nothing extra: Google Ads (gclid), Meta (fbclid), Microsoft (msclkid) and TikTok (ttclid) add their click id to the link themselves. An affiliate or tracker’s own id arrives through click_id, clickid or subid.

How long a campaign is remembered

A guest often opens your page, reads the menu, leaves and books two days later. TapTime remembers the last campaign a guest arrived with for 30 days on their device, and a later visit without tags does not erase it.

Where you see it

• On the booking itself — open any reservation or appointment on the board to see “Where this booking came from”.
• On the dashboard — “Where bookings come from” shows the top sources and campaigns of the last 30 days.
• In exports — the CSV and Excel links on the booking calendars, and Reports → Data export, which adds menu views and orders.
• In integrations — every webhook, API response and conversion sent to Google or Meta carries it.